Urban Tots is a toy brand operated by Deepak Houseware & Toys Limited, an Indian company engaged in the toy manufacturing and consumer products business. The company operates in a segment supported by demand for children's products, organised retail and domestically manufactured toys.
Investors researching the Urban Tots unlisted share price should look beyond the indicative market quote and consider the company's financial performance, business operations, valuation, capital structure and potential risks.
Deepak Houseware & Toys Limited is currently an unlisted company. Its equity shares are not traded on the NSE or BSE, and transactions take place through the unlisted share market. Prices quoted by different dealers may vary depending on availability, demand, transaction size and prevailing market conditions.
This page covers the company's business, financial performance, valuation considerations, previous IPO plans and the process of buying unlisted shares.
Urban Tots Unlisted Share Price – Key Details
Indicative Share Price: Contact Digital Wealth for the latest available buying or selling quote.
Note: Unlisted share prices are indicative and may change without notice. The latest price, quantity and transaction terms should be confirmed before placing an order.
Company Overview – Deepak Houseware & Toys Limited
Deepak Houseware & Toys Limited operates under the Urban Tots brand and focuses on manufacturing and selling toys and related consumer products.
The company operates in India's toy and children's products market, where demand is influenced by household spending, organised retail distribution, product quality and the availability of domestic manufacturing.
Urban Tots has positioned its products in categories that serve different age groups and consumer requirements. Its business activities are associated with the broader toy manufacturing and distribution industry.
The company's growth should be evaluated through its manufacturing capabilities, product portfolio, distribution network, revenue performance and ability to manage production costs.
Company Background
Deepak Houseware & Toys Limited was incorporated in August 2020. It was previously registered as Deepak Houseware & Toys Private Limited before becoming a public limited company.
The company's corporate identification number is U25111RJ2020PLC070129.
Its Urban Tots brand is associated with the company's toy business. Investors should distinguish between the brand name and the legal entity whose equity shares are being bought or sold.
Business Model and Market Position
The toy manufacturing business involves several operational activities, including product development, sourcing of raw materials, manufacturing, quality control, packaging, distribution and sales.
Deepak Houseware & Toys Limited operates within this business environment through its Urban Tots brand.
The company's performance depends on factors such as:
- Product demand across different toy categories.
- Manufacturing capacity and utilisation.
- Raw material procurement and production costs.
- Retail and distribution relationships.
- Online and offline sales channels.
- Product quality and regulatory compliance.
- Competition from domestic and international manufacturers.
A company's presence in a growing industry does not automatically translate into higher profitability. Investors should assess whether revenue growth is supported by sustainable margins, operating efficiency and cash generation.
Market Analysis – India's Toy Manufacturing Industry
India's toy industry includes domestic manufacturers, imported products, organised retail brands and smaller regional businesses.
Demand is influenced by population growth, household purchasing power, changing consumer preferences and the expansion of organised retail and e-commerce.
Domestic toy manufacturers may benefit from policies intended to support local production and reduce dependence on imports. However, the actual benefit to an individual company depends on its manufacturing operations, product competitiveness and eligibility under applicable government schemes.
Factors Supporting the Industry
1. Domestic manufacturing
The focus on domestic manufacturing creates opportunities for Indian toy producers that can maintain competitive pricing and consistent product quality.
2. Organised retail growth
The expansion of organised retail and online marketplaces gives manufacturers additional channels to reach consumers.
3. Product diversification
Companies operating across different toy categories may be able to serve a wider customer base and reduce dependence on a single product segment.
4. Consumer demand
Demand for educational, electronic, recreational and other children's products can support industry growth.
Industry Challenges
The sector also faces several challenges:
- Competition from imported and domestic products.
- Changes in raw material prices.
- Product safety and quality requirements.
- Inventory and working capital management.
- Pricing pressure from retailers.
- Changing consumer preferences.
These factors should be considered when assessing the long-term business prospects of Deepak Houseware & Toys Limited.
Urban Tots Financial Performance
Financial performance is an important consideration when evaluating any unlisted company.
According to the company's FY 2024–25 annual report, Deepak Houseware & Toys Limited reported revenue from operations of ₹124.79 crore and net profit of ₹11.31 crore.
The company also reported improved performance compared with FY 2023–24.
Financial Performance – FY24 vs FY25
Source: Audited annual report for FY 2024–25. Figures rounded to two decimal places.
Revenue Growth
Revenue from operations increased from ₹78.82 crore in FY24 to ₹124.79 crore in FY25, representing growth of approximately 58.3%.
This indicates an increase in the company's reported operating revenue during the period.
Net Profit Growth
Net profit increased from ₹7.10 crore in FY24 to ₹11.31 crore in FY25, representing growth of approximately 59.3%.
The improvement in profitability is relevant when evaluating the company's financial performance. However, investors should also examine operating margins, cash flows, borrowings and working capital requirements.
Earnings Per Share
Earnings per share increased from ₹1.28 in FY24 to ₹2.03 in FY25.
EPS represents the portion of a company's profit attributable to each equity share. It is one of the measures investors can use when assessing the valuation of unlisted shares.
Past financial performance does not guarantee similar growth in future years.
Company Fundamentals and Valuation
Before buying Deepak Houseware & Toys Limited unlisted shares, investors should examine the company's fundamentals and compare its valuation with its financial performance.
The following information is useful for evaluating the company:
How to Calculate Urban Tots Market Capitalisation
Market capitalisation is calculated by multiplying the indicative share price by the total number of outstanding equity shares.
Formula:
Market Capitalisation = Indicative Share Price × Outstanding Shares
For an accurate calculation, investors should use the latest verified paid-up share capital and the corresponding share count.
The FY25 annual report and subsequent corporate filings should be checked before publishing a current market capitalisation figure.
Understanding the P/E Ratio
The price-to-earnings ratio compares the market price per share with earnings per share.
Formula:
P/E Ratio = Share Price ÷ Earnings Per Share
Using FY25 EPS of ₹2.03, investors can calculate an indicative P/E ratio using the latest confirmed transaction price.
The resulting ratio should be treated as a valuation indicator, not as a prediction of future returns.
Business Growth and Future Opportunities
Deepak Houseware & Toys Limited operates in a segment where manufacturing capacity, product quality and distribution can influence business performance.
The company's reported revenue and profit growth in FY25 provide a basis for examining its business progress.
Future performance may depend on the following factors:
Manufacturing capacity: The ability to increase production while maintaining quality and controlling costs.
Distribution expansion: Access to additional retail and online sales channels.
Product development: Introducing products that respond to changing customer preferences.
Operational efficiency: Managing inventory, raw material procurement and manufacturing expenses.
Market competition: Maintaining a competitive position against domestic manufacturers and imported products.
Investors should look for evidence of actual business expansion in future annual reports rather than relying only on management projections.
Financial and Business Challenges
Despite the improvement in FY25 financial performance, investors should consider the risks associated with the company's operations.
1. Competition
The toy industry includes established domestic brands, imported products and smaller manufacturers. Competition can affect product pricing and profit margins.
2. Raw Material Costs
Changes in the prices of plastic, electronic components, packaging materials and other inputs may affect production costs.
3. Working Capital Requirements
Manufacturing and distribution businesses often require funds for inventory, receivables and regular operating expenses.
4. Liquidity
As the company's shares are unlisted, investors may not find an immediate buyer when they want to sell their holdings.
5. Valuation Uncertainty
There is no continuously traded exchange price for unlisted shares. Different intermediaries may quote different prices based on their available inventory and market demand.
6. Business Performance
Future revenue and profitability may be affected by demand, operating costs, competition, production efficiency and broader economic conditions.
Shareholding Pattern
The shareholding pattern provides information about ownership distribution within a company.
For Deepak Houseware & Toys Limited, investors should refer to the latest available company filing or official shareholding records before relying on promoter ownership percentages.
Important details to examine include:
- Promoter shareholding.
- Changes in promoter ownership.
- Equity share capital.
- New share issuances.
- Transfers of significant shareholdings.
- Any dilution resulting from future fundraising.
The FY25 annual report records the company's paid-up equity capital. However, the latest ownership percentages should be confirmed from current filings rather than assumed from older market-data reports.
Urban Tots IPO Status
Deepak Houseware & Toys Limited has previously discussed plans for a potential stock exchange listing.
A press release published in May 2024 reported a proposed pre-IPO fundraising round of approximately ₹60 crore at an indicative valuation of ₹553 crore. It also referred to a potential IPO in 2026, with a proposed fundraising amount of ₹200 crore and a projected valuation of ₹2,100 crore.
These figures represent previously reported business and fundraising plans. They should not be interpreted as confirmed transaction values, approved IPO terms or guaranteed listing dates.
Is the Urban Tots IPO Confirmed?
A previously announced target year does not establish that an IPO has been approved or scheduled.
Investors should check for the following before relying on an IPO-related claim:
- Official company announcements.
- SEBI draft offer documents, where applicable.
- Stock exchange notices.
- Confirmed IPO timetable.
- Disclosed issue size and valuation.
- Final offer price and listing details.
Until supported by an official announcement or relevant regulatory filing, the IPO date, issue size and valuation should be treated as unconfirmed.
Urban Tots Unlisted Share Price Outlook
The future price of Urban Tots unlisted shares depends on several factors, including company performance, valuation, investor demand, share availability and the possibility of a future listing.
Unlike listed equity shares, unlisted shares do not have a continuously available exchange price.
Factors That May Influence the Price
Financial performance: Revenue growth, profitability, operating margins and cash generation can influence investor valuation.
Industry conditions: Changes in toy demand, manufacturing costs and competitive conditions may affect the company's business prospects.
Valuation: Investors may assess the company's earnings, book value and growth prospects when negotiating a share price.
Liquidity: Limited buyers and sellers can result in price differences between intermediaries.
IPO developments: Confirmed corporate or regulatory developments may affect investor interest, although a listing is never guaranteed.
Should You Buy Urban Tots Unlisted Shares?
Investors should evaluate the company's latest financial statements, current indicative valuation, share availability and potential exit opportunities before making a decision.
It is important to compare the asking price with the company's earnings and book value rather than relying only on historical price movements or expected IPO developments.
No fixed future share price or investment return can be reliably predicted.
How to Buy Urban Tots Unlisted Shares?
Investors interested in Deepak Houseware & Toys Limited unlisted shares can enquire about current pricing and availability through Digital Wealth.
The general transaction process involves the following steps:
Step 1: Check the Indicative Share Price
Contact Digital Wealth to enquire about the latest indicative price and available quantity.
Step 2: Confirm the Transaction Details
Review the quoted price, quantity, payment terms, applicable charges and expected transfer timeline before proceeding.
Step 3: Complete KYC and Documentation
Complete the required identity verification and demat-related documentation.
Step 4: Arrange Payment
Make payment only after confirming the transaction details and verifying the receiving account and payment instructions.
Step 5: Receive Shares in Your Demat Account
The shares are transferred electronically to the buyer's demat account after the required transaction and depository procedures are completed.
Step 6: Verify the Shareholding
Check your demat statement to confirm that the correct securities have been credited.
The actual availability, minimum quantity, pricing and transfer timeline should be confirmed before entering into a transaction.Explore unlisted shares on Digital Wealth.
Advantages of Considering Urban Tots Unlisted Shares
Investors researching the company's shares may consider the following factors:
- Reported financial growth: The company recorded an increase in revenue and net profit in FY25 compared with FY24.
- Consumer products segment: The company operates in the toy and children's products industry.
- Manufacturing business: Its business exposure includes domestic toy manufacturing.
- Potential business expansion: Future growth may depend on manufacturing, distribution and product development.
- Unlisted investment opportunity: Investors can evaluate the company's equity before any potential stock exchange listing.
These are factors for research, not assurances of investment performance.
Risks of Investing in Urban Tots Unlisted Shares
Unlisted shares carry risks that investors should understand before purchasing them.
Limited liquidity: There is no guarantee that an investor will find a buyer when they want to sell.
No guaranteed listing: A company may postpone, change or abandon its IPO plans.
Price fluctuations: Indicative prices can vary between intermediaries and may change with market demand.
Limited public information: Unlisted companies may not provide the same continuous market disclosures as listed companies.
Valuation risk: The agreed purchase price may not reflect the value investors can realise when selling.
Business risk: Lower demand, increased costs, competition or operational difficulties may affect financial performance.
Investors should assess their financial circumstances and risk tolerance before investing in unlisted equity shares.
Conclusion – Urban Tots Unlisted Shares
Deepak Houseware & Toys Limited, operating under the Urban Tots brand, is an Indian toy manufacturing business that reported revenue from operations of ₹124.79 crore and net profit of ₹11.31 crore in FY25.
The company's reported financial growth provides useful information for investors evaluating its business performance. However, a proper investment assessment should also consider its valuation, debt position, cash flows, ownership structure, industry competition and liquidity.
Previous reports of a potential IPO should be treated as historical management plans until supported by official announcements and regulatory filings.
Investors interested in Urban Tots unlisted shares should verify the latest indicative price, available quantity and transaction terms before making a decision.
For the latest indicative Urban Tots unlisted share price and availability, contact Digital Wealth.
Frequently Asked Questions
1. What is the Urban Tots unlisted share price?
The Urban Tots unlisted share price is determined through private transactions between buyers and sellers. There is no official NSE or BSE trading price. Contact Digital Wealth to check the latest indicative quote and available quantity.
2. Is Urban Tots listed on NSE or BSE?
No. Deepak Houseware & Toys Limited, which operates under the Urban Tots brand, is an unlisted company. Its equity shares are not traded on the NSE or BSE.
3. What is the legal name of Urban Tots?
The legal company name is Deepak Houseware & Toys Limited. Urban Tots is the brand associated with its toy business.
4. What is the ISIN of Deepak Houseware & Toys Limited?
The ISIN associated with Deepak Houseware & Toys Limited equity shares is INE0MQ801018. Investors should verify the security details with their depository or transaction intermediary before transferring shares.
5. What is the face value of Urban Tots shares?
The reported face value of each equity share is ₹1.
6. What was the revenue of Deepak Houseware & Toys Limited in FY25?
According to its FY 2024–25 annual report, the company reported revenue from operations of ₹124.79 crore.
7. What was the net profit of Deepak Houseware & Toys Limited in FY25?
The company reported net profit of ₹11.31 crore for FY 2024–25, compared with ₹7.10 crore in FY 2023–24.
8. Is Urban Tots planning an IPO?
A May 2024 press release reported the company's potential IPO plans for 2026. However, previously reported targets are not confirmation of an approved or scheduled IPO. Investors should check official company announcements and regulatory filings for the latest status.
9. Can I buy Urban Tots shares before an IPO?
Unlisted equity shares can be acquired through eligible private transactions, subject to applicable legal, depository and transfer requirements. Investors should verify the seller, security details, documentation and transaction terms before proceeding.
10. What is the minimum quantity of Urban Tots unlisted shares?
The minimum purchase quantity depends on the available inventory and the intermediary's current transaction terms. Contact Digital Wealth to confirm the latest minimum quantity and investment amount.
11. How can I sell Urban Tots unlisted shares?
Unlisted shares are generally sold through private transactions by finding an interested buyer. The selling price and completion timeline depend on demand, availability and mutually agreed transaction terms.
12. Is there a lock-in period for Urban Tots unlisted shares?
The applicable lock-in depends on the nature of the shareholding and the regulations in force if the company lists. Certain pre-IPO holdings are subject to post-listing restrictions under SEBI regulations. Investors should verify the applicable rule for their specific holding.
13. What are the risks of buying Urban Tots unlisted shares?
The main risks include limited liquidity, uncertain valuation, price fluctuations, limited public disclosures, business risks and the possibility that the company may not list on a stock exchange.
14. Is Urban Tots a good long-term investment?
The suitability of Urban Tots unlisted shares depends on the investor's financial objectives, risk tolerance, valuation assessment and investment horizon. The company's historical financial growth should be considered alongside its financial position, business risks and liquidity constraints. No investment return is guaranteed.
15. Where can I check the latest Urban Tots unlisted share price?
You can contact Digital Wealth to enquire about the latest indicative Urban Tots share price, available quantity and transaction terms.
Investment Disclaimer
The information provided on this page is for educational and informational purposes only. It should not be treated as investment advice, a recommendation, an offer or a solicitation to buy or sell securities.
Unlisted shares involve liquidity, valuation, business and regulatory risks. Indicative prices may vary between intermediaries and are not guaranteed execution prices. There is no assurance that Deepak Houseware & Toys Limited will launch an IPO or list its shares on any stock exchange.
Investors should independently verify financial statements, corporate announcements, shareholding details and transaction documents before investing. Consult a qualified financial or tax professional where appropriate.
Financial information source: Deepak Houseware & Toys Limited FY 2024–25 Annual Report.